How can you boost the performance of your paid ads?

One of the most effective forms of marketing is paid advertising. Paid ads allow businesses to reach potential customers, and create a need for their services. They can be one of the most engaging touchpoints in a customer journey, both informing and hooking in customers to the business.

However, while paid ads are highly beneficial components of business marketing, they can also be complex and possibly lose effectiveness if not implemented correctly. Therefore, it’s essential that you turn to one of the best tools available that will help you boost your paid ads performance – call tracking. In this article, you will learn what paid ads are and how you can boost their performance with expert call tracking software.

For more information on professional call tracking software, you can explore resources at Mediahawk, for example.

What are paid ads?
Paid advertising is a highly effective marketing model where businesses bid to have their ads displayed in real-time on various platforms. This can also be known as pay-per-click advertising (PPC). The algorithm of the platform will rate an ad based on things such as the bid amount and quality of the ad, in order to decide which ads are shown more prominently to the specific customer.

If you take Google Ads, for instance, your business might create a high-quality ad that targets a specific area of interest. Once you place a bid amount, your ad will be revealed to a customer who searches a term related to your ad – the keywords can be specified. Depending on how much you bid and the quality of the ad, it will show itself to the customer in a certain order against other ads from competitors. This model is great for creating effective marketing campaigns across various platforms, such as Google, LinkedIn, and Facebook. However, this is only the basic foundation of paid ads. To really boost their performance and elevate the return on investment (ROI), you need call tracking.

How to boost paid ads performance with call tracking
Call tracking can offer a huge range of benefits and enhance the performance of your paid ads in various ways. These include, but are not limited to:

• Creating better tailored ads
Call tracking allows you to refine your paid ads, so that they are of a higher, more engaging quality. This can be done using various reports, such as multichannel campaign tagging, which can help you build a picture of which content, copy and messaging works best for your audience.

With this information, you’ll clearly see the most effective content that draws in customers. For example, you may find that campaigns detailing the quality of your staff is a huge interaction point for customers. In response, you can tailor your paid ads to focus more heavily on the qualified, expert staff in your business, which is likely to increase the amount of engagement in these ads. As a result, you’ll see a greater rise in your business leads, as well as an increased ROI from your marketing.

• Finding the optimal points of engagement
When creating your paid ads, it’s important to decide the best place and platform for them to go. The aim is to generate the highest level of engagement from customers, and to do this you need call tracking.
The software’s various reports and tools can help you outline the main areas of engagement in your marketing campaigns that lead to conversions, and compare the performance of different paid aids.

For example, it could be that the highest levels of interaction and lead generation come from social media ads.
With this data, you can begin to place your paid ads in more suitable locations, to optimise engagement. If the above example was the case, you could direct more of your marketing budget towards paid Facebook ads – the main point of customer interaction.

• Monitoring and evaluating ad performance
A key aspect of maintaining peak performance with your paid ads, is having a method of effective monitoring and evaluation. With call tracking software, you’ll be able to see how successful your paid ads are, since its features can show you:

• the number of conversions from each ad you’ve invested in
• the total calls and visitors
• the top keywords used in conversation
• your ad campaign cost per call
Once you can see the level of success of your ads, you’ll be able to continue developing those that are performing best, and re-evaluate those that aren’t producing sufficient engagement. This is ideal for a more cost-efficient, continuously evolving marketing approach.

If paid advertising is, or is soon to be, a core component in your business, then call tracking should be a high-priority, to significantly boost your marketing performance.