Features / Innovation
Everything is Music: How Crack used innovation to support Bristol’s music scene
Living in a pandemic has made it clear that humans, organisations, and businesses need to be adaptable.
In the past year and a half, many aspects of life have been turned upside down and as a result, the world has had to quickly react to the new normal.
For many organisations in Bristol and across the world, the effects of the pandemic are likely to change the way they do business for many years ahead.
Whilst this has had a devastating impact on many businesses, it has also created opportunities for variation and growth.
In times of crisis, businesses have had to quickly adapt to new opportunity areas being created and shifting customer needs and we live in a world where it is no longer possible to operate as we did in the past.
For Crack Magazine, the pandemic led to major challenges – however, it also resulted in innovative projects that changed the landscape of music.
This year, Crack launched a new digital museum project telling the musical history of Bristol and Bath. Thanks to award-winning technology through their partner Landmrk, the new platform allows users to walk to pins on their phone’s maps and unlock stories, sounds and experiences from the South West’s past, present and future.
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On an immersive walking tour around Bristol, users are able to listen into a long-form conversation with Portishead about the recording of their debut album, as well as a walkthrough of the various iconic sound systems of St. Pauls Carnival.
The free app from Crack required new technology and innovative forms of creativity to produce the digital museum for users over lockdown.
“Everything Is Music is a celebration of the people and places that form Bristol & Baths musical heritage. An 18-month collaboration between international music publication Crack Magazine and geo-location technology specialist Landmrk has created this new product,” said Ben Price, the production manager at Crack Magazine.
“Our ambition was to create a new innovative way of digesting the incredible musical history of these cities with the aim to get people moving around the cities, experiencing forward-thinking technology combined with storytelling and giving them an opportunity to support the scene through purchasing music.”
Crack Magazine’s Everything is Music app is just one example of innovation in Bristol amid the pandemic. How are other businesses carrying out innovation to ensure economic resilience?
Register for the free Bristol24/7 Presents event on July 8 to hear from business leaders and experts on how they are using innovation to fast forward economic recovery in Bristol. production manager of Crack Magazine, Ben Price, will be joining the panel event alongside Aimee Skinner, Dr Aby Sankaran and Zahra Ash-Harper.
You can sign up here.
Main photo: Crack Magazine
Read more: Introducing Bristol24/7 Presents panellist: Aimee Skinner
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