News / Business West
‘Businesses need to drive Bristol’s change’
The chief exec of Bristol Zoological Society has become the new president of Business West’s Bristol Chamber & Initiative.
Dr Justin Morris promises to bring a wealth of experience and a fresh perspective to the organisation with “community and green growth” as his focus.
Business West exists to create long-term prosperity for businesses in the Bristol area and our region, saying that they “lobby, influence and deliver tangible results”.
Born and bred in Bristol, Morris’ previous roles include director of public engagement at the Natural History Museum and director of strategy & operations at the British Museum.

Bristol director of Business West, Victoria Matthews, and new president, Dr Justin Morris – photo: Business West
Morris said: “Bristol’s future is not just the responsibility of local authorities and politicians. Businesses need to be part of the discussion and drive change.”
Speaking at his first Bristol Initiative meeting, Morris said: “We now have a series of existential challenges to address such as climate change, habitat loss and population growth that require a more combined focus and long-term commitment.
“Cities have a specific and important role to address these challenges, and we need a strong, responsible business community to drive positive change, which is why the Bristol Initiative exists…
“I am eager as president to work with businesses to identify initiatives to help address the challenges we face and realise the opportunities.
“Bristol has an extraordinary wealth of talent and ideas. Business West, as the leading voice of business for our region, is well-placed to facilitate discussions to nurture these ideas into practical solutions.”
Main photo: Barbara Evripidou
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- ‘We will take the spirit of Bristol Zoo Gardens with us’
- UWE appoints new head for Bristol Business School
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