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PEEQUAL: The women’s urinal secures £15,000 funding
PEEQUAL, the startup founded by two Bristol university graduates, has completed 5,000 trials across festivals including Shambala, Valley Fest and The Bristol Comedy Garden.
After securing a £15,000 grant from Bristol University’s New Enterprise Competition, graduates Amber Probyn and Hazel McShane were able to develop their product and hope to tackle the problem of long queues for women’s toilets.
Having devised the idea whilst working at festivals and facing long queues for the toilet, the women’s urinal has now been tested by 5,000 people across the UK and has been found to be beneficial for both women and the events themselves.
Following the successful trials at Reading Festival, PEEQUAL estimates that the event could generate an extra £1.5m in sales if it were to deploy its faster, more convenient urinals.

PEEQUAL women’s urinal – photo courtesy of Bristol University
As well ask making trips to the toilet six times faster than portable users, carbon output is also reduced by 98 per cent thanks to its recycled polyethylene and the flatpack design that reduces the number of lorries required to transport the urinals.
“We’re now at the point where 5,000 women have tested PEEQUAL and overall, the feedback has been fantastic,” said Amber.
“Some love it, some are uncomfortable with the idea and some on the fence are driven by convenience when they see how short the queues are. Ultimately, our aim is to benefit all women by taking pressure off the lockable cubicles.”
Main photo: Bristol University
Read more: The Bristol start-up pioneering ‘pee-equality’ for women
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