Art / News
New art gallery opening soon
As soon as Ellena Norman found what will soon become Studio 74, she knew it was the perfect location for her art gallery.
The 24-year-old has been surrounded by art for most of her life, with her family running a gallery in Hertfordshire, but she is already stamping her own personality onto Studio 74.
The counter will be made to look like a cocktail bar and there will be wallpaper on the ceilings featuring electric blue peacocks
is needed now More than ever
The new space is due to open at the beginning of October, with Ellena hoping that a visit will be an “enjoyable experience”.
“I’m hoping to bring something different to a city that I really love,” said Ellena on a recent morning, as workmen were putting the finishing touches to the gallery on Whiteladies Road.
Ellena hopes that this will be an art gallery that does not look like a typical art gallery, not just white walls and expensive paintings.
“This is somewhere that I have put my heart into. It’s everything that I have learned over the last few years and I just want people to feel welcome.”
An original fireplace will remain inside the new art gallery – photo: Martin Booth
Studio 74 will feature the work of around 25 artists with prices ranging from a few hundred pounds to around £50,000.
Contemporary pieces inspired by street art will hang next to landscapes, with bronze sculptures also due to be on display.
“I have created the gallery to be a sensory experience,” said Ellena as light streamed into rooms that will soon be filled with works of art.
“I am so excited right now. This just feels so right. I hope people will be able to see how exciting it is to have a gallery like this turn up on their doorstep and for it to be a slightly different place to what they thought the art world is.”
A mosaic spelling out ‘silversmiths’ is a clue as to a previous incarnation of 74 Whiteladies Road – photo: Martin Booth
Main photo: Martin Booth
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