Festivals / Shall Not Fade
Record label announce debut festival in their hometown
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Plans for a brand new festival celebrating independent dance music and arts culture have been revealed.
Shall Not Fade Festival 2022 has been organised by independent Bristol-based record label by the same name who say the event will be a “fully immersive festival experience”.
The event on Saturday, September 10 promises to feature a mishmash of genres showcased by a diverse range of artists.
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Shall Not Fade organisers have curated an inclusive lineup which is representative of the label – reflected in the 50:50 ratio of female to male artists.
It will be spread over three stages inside a disused ministry of defense base five minutes walk from Bristol Temple Meads. One section, the Orchid stage, promises to “lead people out of the concrete jungle and into the captivating botanical garden”.
Whilst celebrating some of the higher profile label signees, the festival will also shed light on some of the up-and-coming talent close to the label.
Artists plucked from the Shall Not Fade roster will explore house, techno and disco music. Their sister label Time Is Now will feature too, focussing on the darker side of dance music, taking the festival-goers on a journey through jungle, UK garage and breaks.
Shall Not Fade’s label was founded in 2015 by Kieran Williams, whose drive and interest in music has come from growing up in Bristol.
Located on St Nicholas Street in the city centre, the Shall Not Fade team opened a record store in December which stocks releases from the label, as well as records from affiliated artists.
The record store also shares its space with a new plant pop-up, Plant Works, started by label founder Kieran Williams and his gardener partner Bailey Bric.
To buy tickets for the festival, visit: https://hdfst.uk/E72185
Main photo: Shall Not Fade
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