News / Sustainability
Pieminister trials ‘planet pay back’ supplement on beef pies
Pieminister is trialling a new supplement that will be added to the price of its beef pies as part of a drive to combat climate change.
Company bosses say they’re seeking to highlight the “true cost” of beef consumption on the planet and will be putting the additional 10p from each pie sold towards a tree-planting campaign set to launch in April 2021, in conjunction with Forestry England.
Pieminister is offering a delivery service throughout lockdown and will be trialling the opt-in supplement on beef pies only from January onwards.
is needed now More than ever
The company has also pledged to decrease the shelf-space it gives to beef-based pies and increase its plant-based options, with the hope the new ‘planet pay back’ system will help advance a shift towards customers trying alternative meat, veggie and plant-based fillings.
Pieminister co-founders Jon Simon and Tristan Hogg plan to reduce the company’s greenhouse gas emissions by 50 per cent by 2025 – photo by Sam Docker
Jon Simon, a co-founder of Pieminister, explains: “Food production counts for 25 per cent of the world’s carbon emissions and beef consumption is a huge part of the problem. As pie makers, we have a responsibility to do something about this.
“We’re not telling people they should not eat our beef pies – we’re saying that we should all acknowledge the impact beef has on the planet and give our customers good reason to try a non-beef alternative once in a while.
“It’s a bold move but we hope our ‘planet pay back’ supplement will help with this while kicking off the fundraising for our forthcoming tree planting campaign with Forestry England.”
Pieminister is expanding its plant-based options – photo courtesy of Pieminister
The company says this scheme forms one of a series of goals Pieminister has pledged to reach by 2025, as it accelerates its efforts to help combat climate change and improve its sustainability credentials.
Co-founder Tristan Hogg adds: “Our sustainability goals cover everything from animal, human and ecological welfare, to climate change and waste.
“They’re pretty ambitious; one goal is to reduce our greenhouse gas emissions by 50 per cent by 2025.”
Main photo courtesy of Pieminister
Read more: Bristol’s most exciting new restaurant opening of 2021
Our top newsletters emailed directly to you
