Cycling / cycle saftey

Airbag cycle helmet launches in Bristol

By Pamela Parkes  Friday May 1, 2015

It’s billed as the safest thing a cyclist can wear – but would you?

At £250 a pop, Hövding is an airbag for cyclists developed by a Swedish company and has just launched here in Bristol.

Independent journalism
is needed now More than ever
Keep our city's journalism independent. Become a supporter member today.

The collar, which inflates when it detects a crash, was developed in 2005 as part of a university master’s thesis by the company founders Anna Haupt and Terese Alstin.

Anna and Terese say they saw their project as an opportunity to find out whether it would be possible to develop a cycle helmet that people would be happy to wear – whether they had to or not.


John Adisi from The Cycling Revolution has brought the helmet to the UK.

“It was developed to save lives and it’s proven to be three-times more shock absorbent than regular helmets,” he said.

“The collar which you wear like a scarf and switch on detects 200 moves per second. When it detects a crash the helmet inflates in one-tenth of a second and it is a lot sturdier than anything else in the market.”

But are they reinventing the wheel here – do crash helmet really need to be re-designed?

“We say it’s always better to wear a helmet than not but, if you are going to wear one, use one that gives you more protection,” says John.

It certainly made an impact at its launch in Bristol at the Mud Dock, although one cyclist said he thought it may be better to have an airbag on the outside of buses instead of on your head.

Our top newsletters emailed directly to you
I want to receive (tick as many as you want):
I'm interested in (for future reference):
Marketing Permissions

Bristol24/7 will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

We will only use your information in accordance with our privacy policy, which can be viewed here - www.bristol247.com/privacy-policy/ - you can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at meg@bristol247.com. We will treat your information with respect.


We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Related articles

You've read %d articles this month
Consider becoming a member today
Independent journalism
is needed now More than ever
You've read %d articles this month
Consider becoming a member today
You've read %d articles this month
Consider becoming a member today
Join the Better
Business initiative
You've read %d articles this month
Consider becoming a member today
* prices do not include VAT
You've read %d articles this month
Consider becoming a member today
Enjoy delicious local
exclusive deals
You've read %d articles this month
Consider becoming a member today
Wake up to the latest
Get the breaking news, events and culture in your inbox every morning