Learning / Sponsored
Marketing is Changing – are you changing too?
SPONSORED:
You may have seen in the media over recent months that the marketing landscape is rapidly changing. From 31 January, Cambridge Marketing College in Bristol will take marketers to the next level.
The Chartered Institute of Marketing has announced a broad-reaching update to qualifications, strategic marketing best practice and the continuing evolution of digital marketing and social media. Everyone who works in marketing needs to be ready to embrace and act on this change.
is needed now More than ever
In a customer-facing role such as business development, sales or marketing, it’s vital to keep abreast of the latest thinking and trends. The days of relying on just a SWOT Analysis and the 4Ps are long gone. Today’s marketers need to be strategic thinkers at the same time as confident communicators and business-savvy tacticians.
Neil Wilkins is Cambridge Marketing College’s General Manager in the Bristol study centre; Neil says:
“There has never been a better time to be in a marketing career. We have so many exciting tools at our disposal to help with developing our businesses. From digital marketing to dashboards for measuring every point of customer engagement, we are well placed to ensure our businesses grow. But with this growth comes significant challenges and the most significant is keeping up with the pace of change. This is why from Saturday 31 January we are running the new CIM Certificate in Professional Marketing course in Bristol.”
If you work in business and answer yes to any of the following statements, then it is likely you will benefit from empowering yourself and your colleagues with best practice marketing:
– We are struggling to get measurable business value from our online marketing
– Our marketing and sales people could be more effectively aligned
– The strategic marketing plan needs refreshing but we are too busy with day to day operations
– Our marketers’ skills need updating to ensure we can keep ahead of the competition
Cambridge Marketing College in Bristol, which runs its professional qualification courses at Engineer’s House in Clifton, is ideally placed to advise and guide marketers on the best route forward. The answer might be a marketing course from 31 January, in-house training at any time, consultancy, mentoring, or even just links to useful online resources. The College’s General Manager in Bristol is Neil Wilkins who is available to visit businesses in the South West to share and explain the options available. Neil can be contacted on 07811 332941 or neil@marketingcollege.com to arrange an appointment.
Please contact Neil to register for CIM Certificate or Diploma in Professional Marketing, starting Saturday 31 January 2015. For more details of the Bristol marketing study centre please visit www.marketingcollege.com/locations/bristol.
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