News / Old City
Shop-size mural advert proposal in city-centre rejected
A proposal for a shop-sized mural advert with a “living wall” in central Bristol has been refused by Bristol City Council.
The proposed advertising space on Clare Street, which was due to be five metres high and six metres wide, was rejected by the council, on the grounds that it “fails to demonstrate any significant public benefits”.
“The proposed advert is incongruous with the host property and street scene and intrusive in design terms,” the response stated.
is needed now More than ever
“It would be detrimental to the special character and appearance of this part of the City and Queen Square Conservation Area and harmful to the setting of several nearby Listed Buildings.
“The proposal fails to demonstrate any significant public benefits that can be used to outweigh the harm caused to the significance of the designated heritage assets.”
The proposals included plans for a living wall, which campaigners, Adblock Bristol, described as a “greenwashing tactic” on behalf of the London-based ad company behind the plans.
48 people submitted objections to help block the ad as part of a campaign by Adblock Bristol.
As part of its campaign, the group said: “Blowup Media seem to be trying to pull off the advertisement under the guise of an environmentally friendly scheme.
“In their application, they picture an ad for world environment day, when in reality we all know that these ads are likely to be used for products that damage our health and the environment.
“In the context of the climate emergency, it is not acceptable to continue to spread hyperconsumerism-promoting adverts in our cities. This proposal goes against Bristol City Council’s own stance on the topic.”
Main photo: Blowup Media
Read more:
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- Climate activists hijack billboards to shame car firms
- New billboard calls for end to aviation advertising in Bristol
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