Better Business / Member interview

‘I would like to see a real explosion of creative brands and fashion houses stemming from within our city’

By Bristol24/7  Wednesday Dec 6, 2023

Keri Andriana is the CEO and founder of Amschela Ltd, a sustainable fashion brand producing handbags made from sustainable vegan leather. They recently secured a spot as ‘gift bag contributor’ at the 2023 British Fashion Awards.

What’s the one thing that inspires you to get up in the morning?

“Being grateful for life, firstly and then the excitement of taking a blank piece of paper and designing something special.”

Better Business
Better Business is an initiative launched by Bristol24/7 to help businesses thrive, whilst creating a positive impact on Bristol and the people who live here.

If you could pick one thing to change about Bristol what would it be? 

“Nothing really, Bristol is my hometown and I love it here. It’s big and small at the same time and there is so much to do here you can never really be bored. I particularly love the vast array of food restaurants from all different nationalities. I love food.”

What does a Better Bristol mean to you?

“A place of equal opportunities in a nutshell.”

What action could you as an individual take? What action could your company take?

“As an individual I like to treat people kindly and get to know people’s uniqueness and experiences, I think this allows you to be more broad minded and more accepting of others. For my business I would like to ensure that those same sentiments are embedded in our culture.”

What do you want to see from the Bristol business community in the next five years?

“I would like to see a real explosion of creative brands and fashion houses stemming from within our city.”

Main photo: Amschela

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